Sourced Adventures
Brand Identity, Narrative, Product Design
Sourced Adventures began with a brief from founder Kyle: high-energy. We built an identity and booking experience for New Yorkers looking to get out of the city.
Scope
The business began after a similar LivingSocial offering closed. Its early trips took New Yorkers beyond the city; the platform later expanded to international destinations and private trips.
Branding & Logo
Kyle arrived with a logo sketch. We developed it into the launch mark, with skiing as a reference to the earliest trips. Subsequent refinements have kept that original structure.
Creating a Lifestyle
Trip photography carries the energy of the destinations. Typography and page structure help visitors browse the trips and understand what to expect from a guided experience.
