Sourced Adventures

Scope

Sourced Adventures was born from the shuttering of a similar product sold by Living Social. When I first interviewed the founder, Kyle, about how he wanted to position his brand, he responded with high-energy. His mission was to create an accessible platform for New Yorkers (and since, much beyond that market) to get out of the city and find adventure.

Competitors were surprisingly sparse. There were many that offered day-trips within the city, but few who ventured further out than that. Since then, Sourced Adventures has come a long way - now offering international destinations and even private trips for those looking for a more tailored experience.

Branding & Logo

Branding was an important aspect of the Sourced Adventures product. The founder, himself, sketched out what he had in mind for a logo which I then took and transformed into the current logo. We've since worked together through minor updates and modernizing, but the core logo remains very similar to launch.

The logo is meant to invoke the "get out there" mentality. Skiing was an important piece of early Sourced Adventure trips and we wanted to pay homage to the beginning.

Sourced Adventures Logo

The first iteration of the Sourced Adventures logo.

Homage

Skiing has been central to the Sourced Adventures brand since the beginning.

Creating a Lifestyle

Brands like Sourced Adventures are fun because they allow for some pretty outlandish design language. When we turned to the website, we knew we wanted to bring that same high-energy of the trips and logo into the trip-browsing experience.

High quality trip photos combine with modern typography to invoke a "roughing it" feel. We wanted to convey the rawness that comes with adventuring while blending the comfort of having a seasoned guide by your side the whole time.

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