Molo
Brand Identity, Narrative, Design System
Campaign concepts, digital ads, and editorial layouts for Molo, supported by a shared brand and design system.
Marketing Materials
We worked with the marketing team on digital ads, social graphics, and email templates. Reusable layouts gave the team a way to produce new materials within the identity.
Narrative
Molo's audience spans outdoor enthusiasts, city dwellers, and parents. We organized the narrative around the experience of using its products, giving the campaigns a subject beyond the object itself.